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Generational Marketing

A New Age In Travel: Say Hello To Generation Z

Ashley Kovacs | Generational Marketing | May 16, 2016July 24, 2020

It’s no secret that the hospitality industry is always evolving, not to mention increasingly competitive. With that being said, it’s important to stay ahead of the curve when it comes to trends and marketing. Which is why we’re launching A New Age In Travel, a three-part series about the most up-and-coming travel segment: Generation Z. […]

Millennial Travel Habits: Finding True Wanderlust

Ashley Kovacs | Generational Marketing | March 3, 2016July 24, 2020

Millennials. They’re on the rise in all ways, shapes and forms. One market these up-and-coming individuals are taking by storm is the travel industry. They are young… they are in their prime… and they are ready to take off and experience adventures of a lifetime. Aka, they have an extreme case of “wanderlust.” Millennials are […]

Appealing to Multigenerational Travelers

Ashley Kovacs | Generational Marketing | February 4, 2016July 24, 2020

Multigenerational travel—classified as trips with three or more generations in one group—has been on the rise over the past few years, and the trend is only growing. But appealing to groups of all ages can be tricky. Can a variety of guests be entertained at your property? Are you communicating properly to all age groups […]

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