To understand the Outlook 2013 HTML email issues, one must first understand the shaky structure upon which it was initially built. Towards the end of 2006–beginning of 2007, Microsoft “de-revolutionized” the email marketing industry by releasing Outlook 2007. With its adoption of the MS Word rendering engine to display HTML emails (Outlook 2003 used Internet […]
Need a way to welcome a new email subscriber to your brand? Does your brand have a “learning curve” the user will need to understand in order to interact with your products more effectively? Want to improve your customer relations and brand image? Perhaps it’s time to add an email welcome series into your communications […]
Developing a database of live email addresses is one thing, but having those email addresses be of opt-in, actively interested customers is something totally different. These are the qualified leads actively interested in hearing more about your brand. There are several ways we can collect email addresses by using existing marketing efforts: Main Website Two-Stage […]
Marketing your company online is a must, and the options for doing so are myriad. Here at Dana, two of our favorite channels remain banner advertising and email marketing. Both have their pros and their cons. But is it worth pitting email marketing vs banner ads? Maybe not. Time and time again, we find that […]
Automatically Adapt Your Creative to the Mobile Screen Responsive email adjusts automatically to fit different screens. As the amount of folks who view their email on mobile devices is trending upwards from 10%, now’s the time to alter your email design and production strategy. Over the last few years, mobile devices have plagued email marketers […]
What makes a successful email marketing plan? Here are some quick tips to consider when launching yours: Ask for permission. Sending to people who want to hear from you is the best way to remain legally compliant, maintain a solid reputation and generate great results. And with consumers becoming more finicky about what they read—and […]