Can you name the top five influencers in the nation today? Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users of TikTok, you will too. TikTok is one of the fastest-growing social apps to hit the planet. And it’s grown way […]
We masked up. We quarantined. We crooned “happy birthday” to our loved ones through computer screens. For two long years. During this time, we saw images of the coronavirus pandemic on the news, heard about it on podcasts, and even watched it weaved into our favorite TV shows. We were literally, surrounded by it. TV […]
Native ads are really nothing new. For years, advertorial pieces written by clients and public relations professionals have been placed in print media for consumer consumption. But it is only recently that the subject has entered the digital world, a.k.a. the magical arena called the Internet. Ask yourself, when was the last time you felt […]
As we escape the holiday months and reflect on the bombardment of advertising and branding in our culture, it is imperative to analyze what we have seen and come to an understanding of how the market lends itself to brand awareness. Against the heavy volume of advertisements in our inboxes, mailboxes and cable boxes, it […]
How the travel industry is getting involved in the largest shopping days of the year. For over 30 years, retailers have seen Black Friday bring in billions of dollars to their stores. To sweeten the pot, Cyber Monday, which originated in 2005, has added approximately $1 billion to the total spent over the unofficial kick-off […]
Marketing your company online is a must, and the options for doing so are myriad. Here at Dana, two of our favorite channels remain banner advertising and email marketing. Both have their pros and their cons. But is it worth pitting email marketing vs banner ads? Maybe not. Time and time again, we find that […]
Cascading Style Sheets. Nope, they aren’t spring-scented laundry implements for removing static cling from your wardrobe. Regularly referred to as CSS, it’s a long-established, behind-the-screen language used to code the look and formatting of web pages. Most recently, CSS3 has been boosting the power and flexibility of our websites, eye-catchingly visible in various browsers, more […]
A story with no ending. A puzzle with no solution. A race with no winner. An offline campaign that doesn’t track the results. All highly unsatisfactory and kind of pointless in the end. You spent a lot of time and a hefty portion of your marketing budget on that print ad, commercial, direct mail or […]
Every great brand has a personality. And like a real person, a brand builds relationships based on its characteristics and reputation. That is why defining the elements of your brand is essential. A brand is not simply a logo, a symbol or a tagline. A brand is a living entity—a collection of perceptions and beliefs […]
I was once compared to a baseball umpire. As a professional proofreader, it’s my job to make the calls on the rules of language and accuracy. When I do my job right, no one notices. But if I make a bad call, I’m bound to have an angry crowd to face. The reason why I […]