There’s a new travel trend: schoolcations. Spawned from the remote schooling that many students are partaking in this year, families are seeking out alternative spaces for working and learning. Properties are helping bridge the gap by creating packages dedicated to remote learning. From private tutors to educational nature tours, there are a range of options. […]
Generations are often shaped by major events, ranging from the Silent Generation’s experience during the Great Depression to Millennials and 9/11. And the current global pandemic is no different. While the pandemic is impacting generations across the board, it stands to have the biggest long-term effect on Generation Z, or those born between 1997 and […]
Hospitality has always been about face-to-face connections and brand touchpoints. But the recent health crisis has forced the industry to rethink how they interact with customers on-property. We’ve already looked at rethinking brand touchpoints as touchless points—and now we’re taking a deep dive into how technology can help brands transition to the new normal. Here […]
At Dana, we have long been passionate advocates of brand touchpoints—the places where your brand comes in direct contact with your customer—to create a holistic experience at every phase in their journey. Touchpoint planning is about connecting the dots and designing a strong brand identity. For hospitality brands, this exercise has our team comb through […]
Nothing beats the energy, inspiration and connections found at live events. But for now, while quarantined and planning your way forward, take advantage of the many available virtual event platforms to supplement your programming. Just as Zoom has changed weekly staff meetings, these platforms will help you through this transition phase—and they feature plenty of […]
Even as state and local governments begin easing stay at home orders and businesses start reopening under guidelines designed to protect public health, there is an important (and conflicted) stakeholder to consider: your customer. After months of practicing social distancing and other necessary behavioral and lifestyle changes for the greater good, there are two opposing […]
As state and local governments grapple with the complex struggle between protecting public health and rebooting their economies, hotel and resort operators also need to be preparing for the long, unmapped road ahead. Hospitality is, by definition, the welcoming of guests in a warm and generous manner—so properties have the monumental responsibility of making guests […]
COVID-19 has caused an unprecedented shift in industries all over the world—and one of the hardest hit is travel and hospitality. With travel bans, flight cancellations, property closures and more, the industry has been forced to improvise and lean in to the new normal (at least for now—things will get back on track). One of […]
We would be hard-pressed to think of a situation that impacts the travel and hospitality industry as much as the novel coronavirus (COVID-19). As we all face these uncertain times—with news updates changing by the minute—it’s imperative to create a safe, calm environment for employees and customers. Here are some things to think about…right now. […]
Did you catch Dana’s blog on 2019 Corporate Travel Trends? The very first trend listed was bleisure, and we stand by our proclamation: “Bleisure is here to stay.” In fact, we’ve been hearing more and more about it lately, and perhaps, partaking of a little bleisure ourselves. So, our team decided to dive deeper into […]