With historically low occupancy levels—among data compiled by the American Hotel & Lodging Association, it was found that eight out of ten rooms stand empty—2020 is going in the books as hospitality’s worst year ever. This stark reality has many properties scrambling to recuperate lost revenue through knee-jerk discounting. Unfortunately, this short-sighted approach only provides […]
We all need to evolve virtually now—and the IMEX Group has done it right. In lieu of its annual trade show in Las Vegas, our longtime client produced this year’s second PlanetIMEX, during which thousands of global events, meetings and incentive travel professionals gathered online. IMEX successfully wowed us with a virtual event featuring lots […]
“The new normal.” Whether we like it or not, this phrase has become a mainstay in our lexicon in recent months. It applies to many facets of life—meetings and events included. For the time being, events have moved online. But there is value in face-to-face meetings, and planners and venues have been brainstorming how we […]
There’s a new travel trend: schoolcations. Spawned from the remote schooling that many students are partaking in this year, families are seeking out alternative spaces for working and learning. Properties are helping bridge the gap by creating packages dedicated to remote learning. From private tutors to educational nature tours, there are a range of options. […]
Generations are often shaped by major events, ranging from the Silent Generation’s experience during the Great Depression to Millennials and 9/11. And the current global pandemic is no different. While the pandemic is impacting generations across the board, it stands to have the biggest long-term effect on Generation Z, or those born between 1997 and […]
Hospitality has always been about face-to-face connections and brand touchpoints. But the recent health crisis has forced the industry to rethink how they interact with customers on-property. We’ve already looked at rethinking brand touchpoints as touchless points—and now we’re taking a deep dive into how technology can help brands transition to the new normal. Here […]
At Dana, we have long been passionate advocates of brand touchpoints—the places where your brand comes in direct contact with your customer—to create a holistic experience at every phase in their journey. Touchpoint planning is about connecting the dots and designing a strong brand identity. For hospitality brands, this exercise has our team comb through […]
Nothing beats the energy, inspiration and connections found at live events. But for now, while quarantined and planning your way forward, take advantage of the many available virtual event platforms to supplement your programming. Just as Zoom has changed weekly staff meetings, these platforms will help you through this transition phase—and they feature plenty of […]
Even as state and local governments begin easing stay at home orders and businesses start reopening under guidelines designed to protect public health, there is an important (and conflicted) stakeholder to consider: your customer. After months of practicing social distancing and other necessary behavioral and lifestyle changes for the greater good, there are two opposing […]
As state and local governments grapple with the complex struggle between protecting public health and rebooting their economies, hotel and resort operators also need to be preparing for the long, unmapped road ahead. Hospitality is, by definition, the welcoming of guests in a warm and generous manner—so properties have the monumental responsibility of making guests […]