Octothorpe or pound sign? Number sign? For musicians, the sharp symbol. To Unicode pros, it’s something called a “viewdata square.” To editors, the “insert-a-space” mark. Maybe a universal signal for a little Tic-Tac-Toe? Historically, all of the above. But ask any teenager weaned on social media, and they’re likely to say “hashtag.” Oh, #KidsTheseDays. #WhatTheHeckIsAHashtag? […]
Need to Meet Changing Customer Needs Customer expectations are constantly evolving as they encounter newer and more novel services in their day-to-day life. The hotel industry has not yet fully embraced some of the newer services and technologies, such as mobile devices. Over a period of time, customers would take for granted certain minimum standards […]
We live in a world teeming with constant messages at every turn. Today’s digital space is now so crowded that many consumers feel overwhelmed, and they’re tired of one-size-fits-all messaging that simply repeats what’s already out there. What’s a problem for consumers is an opportunity for your brand. Create a content marketing strategy, and you’ll […]
Historically speaking, emails sent on Memorial Day tend to achieve higher performance metrics than those sent on other major US holidays, including Christmas and Valentine’s Day. From transaction rates to open and click metrics, there’s definitely a sense of urgency that Memorial Day email marketing campaigns generate, which we, as marketers, can capitalize on. One […]
Typography is defined as the style, arrangement or appearance of printed letters. A rich history of font origin and development dates back to about 1439, when Johannes Gutenberg created moveable type and the printing press. Through the years, we have been introduced to the Old Style, Transitional and Modern movements, to name a few. Italics […]
Native ads are really nothing new. For years, advertorial pieces written by clients and public relations professionals have been placed in print media for consumer consumption. But it is only recently that the subject has entered the digital world, a.k.a. the magical arena called the Internet. Ask yourself, when was the last time you felt […]
“Nobody reads anymore.” Quite possibly, the three most offensive words ever uttered to a professional writer. My friend, a high school English teacher, hears a similar line. “There’s no point to learning how to read and write the ‘old-fashioned’ way,” her students swear. “We understand Textese perfectly.” Textese. Textspeak. SMS language. You know, that pervasive […]
In our industry, the holidays truly are the most wonderful time of the year—because for our clients, they’re an essential marketing opportunity. Their customers get in the spirit, too, by enjoying festive promotions, activities and events and the cheer their favorite peddlers spread in the form of seasonal savings. Of course, there are an unbelievable […]
The time is nearing when SEO pros and marketers may be forced to employ paid search campaigns to replace the keyword data that used to come from organic traffic. SEO guidance from organic traffic is coming to a standstill with the dramatic increase in keyword data that is now categorized as “(not provided).” While Google […]
At Dana Communications, we follow the meetings industry closely, as many of our clients rely on meetings business to generate revenue and enhance their bottom line. In partnering with resorts, hotels and conference centers, it is important for us to know what is happening in the marketplace, so we can create marketing communications activities that […]