Ever leave your smartphone behind? First there’s that moment of sheer panic. (“Do I remember WHERE I left my phone?”) Then the hopelessness kicks in. (“I have no idea what time that meeting begins!” or “I’m going to get crushed in Trivia Crack today!”) There’s no doubt the general population has become fantastically dependent on […]
In the last few years we’ve seen opinions diminishing the importance of the website as a marketing channel. It’s not that marketers are negating the value of a brand’s website, but many are putting it on a more even footing with all the other digital platforms used to get your message out: Facebook, Twitter, Instagram, […]
With a new year on the horizon, this is the time where we as a society turn to change. How can we make ourselves or our businesses better and more impactful? In the design world, this is the time where corporations can take to their advertising platforms to promote themselves in bigger and better ways. […]
Create It–Support It–Stick With It To have marketing messages resonate in the marketplace, a business should adopt a strong internal brand commitment to reinforce and follow-through with good branding practices. In this post, I am going to discuss three things that are important to brand enhancement: Create brand pillars: Find three, four or five things […]
Businesses are always looking for ways to stay ahead of their competition, remain connected to their existing customers and reach new ones. With the increasing usage of social media networks, businesses should include these in their marketing efforts. But the differences between social media platforms for marketing can leave a person hesitant to even try […]
Who are the Millennials? There’s confusion around the exact age range, but no argument that this population segment is massive—it surpasses the Boomer generation, and is presumed by most to be well over 75 million in number. They are currently the 18 to 30-something year olds that every marketer seeks to appeal to, not only […]
States, counties and regions are tasked with not only attracting tourists, but also communicating their array of advantages and benefits for businesses and industries. Usually, an Economic Development Department is charged with growing jobs and tax revenues by promoting its region as an ideal business destination. With this in mind, it is important to advertise […]
$1.51 trillion in total sales. That’s how much money international travelers brought in to our country in 2013 (versus $1.46 trillion in 2012), according to the International Trade Administration’s Office of Travel and Tourism Industries (OTTI). If you’d like to take advantage of this increase in international travel, you first need to understand who’s coming, […]
As marketers, we want to measure everything. The growth of Google Analytics and other products has dramatically improved our ability to measure the value of traffic we’re driving to our websites. But analytics by nature favors clicks that are closest to the conversion. Last Click Attribution (LCA) is the process of assigning all of the […]
A new crop of logo design trends is popping up in 2014. Vintage hand types, action lines, hexagons and letter stacks are replacing yesteryear’s gradients, holding circles and ellipses. By definition, a trend favors what’s currently popular but also recognizes that a change in direction is just a matter of time. So what’s a designer […]