Social media marketing for the hospitality industry has been a growing trend as social media as a whole has become more and more popular over the past few years. Increasingly, consumers and businesses are using these networks to make their travel plans. It has become essential for hotels and resorts to keep up with their competitors […]
At Dana Communications, we are fortunate to work with some of the finest chefs (and bartenders) on the planet. Certainly, when we visit the resorts that we represent, we eat and drink well. In fact, we eat and drink very well. The editors of Food & Wine magazine would be jealous if they knew about […]
Hotel and resort clients often ask us if their website should include a blog. As you might suspect, our answer is “it depends.” The downside is pretty easy to lay out. Like any marketing initiative, blogging requires an investment of time and money. On the upside, blogging gives you another kind of social media presence […]
Memorial Day is right around the corner, and with it, summer’s unofficial kickoff. For many of our hospitality clients, that’s when things really start heating up! There’s just something about those extended holiday weekends that provokes your guests to take a break, pack their bags and let the good times roll. So now is a […]
“We want our guests to gain five pounds when they spend a week with us at a meeting.” In 2004, a general manager of a popular resort said this to me as I was touring his property. We were standing in front of the luncheon buffet, which was so loaded with high-calorie goodies that it […]
Web developers and SEOs often lament the idea that Google is “only in it for the money.” While this is certainly true of most companies, it doesn’t change the fact that many of the changes pushed by Google are good—good for business, good for search results and good for Internet users. Most of all, these […]
A brand is more than a logo, a symbol or a tagline. Every great brand—whether a product or a service—is a living entity with a collection of perceptions and beliefs that reside in the hearts and minds of its customers. Like a person, a brand builds relationships based on its characteristics and reputation. Defining the […]
Consumer expectations are constantly evolving as they encounter newer and more novel technology services in their day-to-day life. For example, hotel guests now expect there to be free Wi-Fi in their room, rather than it being an added-on service. In particular, mobile devices have become an indispensable part of an individual’s life. From shopping to […]
When it comes to hospitality email marketing, we often treat email with a “one size fits all” approach. Come up with a snazzy message and offer, throw some links in there, and blast it out to the entire database in the hope that someone will click on it. That’s great if you’re into the load […]
Oh, those TripAdvisor reviews. They can be your best ambassador (“Lovely stay” and “GREAT staff”) or worst enemy (“Disappointing” and “It’s a dump”). Yet, more than social networking sites like Facebook and Twitter, review sites like TripAdvisor have greater impact on your brand reputation and directly correlate with a traveler’s decision to book. It may […]