Depending on who you ask, the exact birth years of Millennials and Generation Z vary. But the most common consensus is Millennials are those born between 1980 and 1996, and Generation Z refers to people born after 1996. We’ve covered marketing to Millennials, Millennial travel habits and given a basic overview of Generation Z, but how […]
It’s no secret that the hospitality industry is always evolving, not to mention increasingly competitive. With that being said, it’s important to stay ahead of the curve when it comes to trends and marketing. Which is why we’re launching A New Age In Travel, a three-part series about the most up-and-coming travel segment: Generation Z. […]
Food and beverage (F&B) programs have always been an important part of the hotel industry, but their importance only continues to rise. A hotel or resort’s F&B offerings could make or break a consumer’s decision to stay at the property or host an event like a meeting or wedding. With this in mind, we’re highlighting […]
Remember the first time you saw your brand’s Facebook ad or promoted Tweet? You probably thought to yourself, “This is the future of advertising.” But the digital world moves faster than the speed of the Internet, so there’s already a 2.0 version of social media marketing. Say hello to social media storytelling. Not simply content […]
Technology is taking the word “smart” to a whole new level. This is especially true for hotels—which is a good thing for both guests and hoteliers. The days of plastic room keys and having to ring the front desk for every little thing are fading. So let’s delve into some of the top hotel technology […]
Millennials. They’re on the rise in all ways, shapes and forms. One market these up-and-coming individuals are taking by storm is the travel industry. They are young… they are in their prime… and they are ready to take off and experience adventures of a lifetime. Aka, they have an extreme case of “wanderlust.” Millennials are […]
One Gold, Three Silvers and Three Bronzes for Winning Entries The Hospitality Sales & Marketing Association International (HSMAI) presented Dana Communications with seven Adrian Awards at the gala held at the New York Marriott Marquis on Tuesday, February 16. Founded in 1957, the Adrian Awards has become the world’s largest and most renowned advertising, public […]
Ok, put down your phone for a moment and let’s talk about marketing to mobile users. Well, if you’re reading this on your phone, don’t put it down—keep on reading! It’s easy to fall into the trap of going through the motions and not actually assessing why you’re doing something. Take marketing to mobile users—the thought […]
Multigenerational travel—classified as trips with three or more generations in one group—has been on the rise over the past few years, and the trend is only growing. But appealing to groups of all ages can be tricky. Can a variety of guests be entertained at your property? Are you communicating properly to all age groups […]
In recent years, the Internet has increasingly become the go-to source for house hunters—in 2014, 53% of potential buyers started the process by searching online, according to “The Digital House Hunt”. Once they do the groundwork online, they take the step of contacting an agent. SEO Basics The most important rules for optimizing a real […]