In Dana News, Tourism

One Gold, Three Silvers and Three Bronzes for Winning Entries

hsmai-adrian awards winnerThe Hospitality Sales & Marketing Association International (HSMAI) presented Dana Communications with seven Adrian Awards at the gala held at the New York Marriott Marquis on Tuesday, February 16. Founded in 1957, the Adrian Awards has become the world’s largest and most renowned advertising, public relations and digital marketing competition for hospitality, travel and tourism.

Earning a quartet of awards was Dana’s campaign for the Hawaii Visitors & Convention Bureau, “Let Hawaii Happen…and Opportunity Unfolds.” The campaign encourages travel agents to become Hawaii destination specialists and enjoy the rewards of boundless opportunity. The campaign garnered a Gold Award for Digital Advertising, Integrated Market Campaign for GDS and Travel Agents (B2B); a Silver Award for Advertising, Print Media Travel Trade; and two Bronze Awards for Digital Advertising, Email Series and Web Ad Series, respectfully.

Dana was also honored with a Silver Award, Advertising, Complete Campaign, for its “We’re For You” campaign for New Jersey Travel & Tourism. “We’re For You” champions a segmented approach to selling New Jersey as a year-round travel destination and elevating the New Jersey brand overall. The campaign received a Bronze Award for Digital Marketing, Web Ad Series, as well.

In addition, Dana earned a Silver Award, Digital Marketing, for a website created for Palace Resorts, which operates all-inclusive luxury resorts in the Mexican Caribbean and Jamaica. Designed with the meeting planner’s needs in mind, the website offers functionality, responsiveness and rich content to attract and produce group business leads for the Palace sales team.

Dana’s award-winning work was selected from over 1,300 entries from around the world and judged by top executives from all sectors of the industry. To learn more about the 2015 Adrian Awards competition and gala, visit adrianawards.com.

About HSMAI
HSMAI is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue. Connect with HSMAI via hsmai.org.

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