Since 2000 B.C., when ancient Egyptians hung papyrus scrolls and painted signboards announcing goods for sale, traditional advertising methods have stepped up and got the job done, and they still do. But if you’re looking for a fun, unique way to draw attention to your destination, there’s nothing quite like giving your audience the opportunity […]
The travel industry is a big fan of fans. And with good reason. Tour tourism, often called music tourism or concert tourism, has been around for a long time. Still, recently the number of concert and festival-goers following their favorite artists across the country (and the globe!) has been off the charts. Ignited by the […]
So, you have your heart set on visiting Paris but aren’t a big fan of crowds. Adore the thought of dining in Sicily, but the possibility of going over budget is leaving a bad taste in your mouth. No worries. Although it’s been said (and sang!) that you can’t always get what you want. We believe, thanks to dupe travel, you can. And, to all the destinations out there, guess what? You can get what you want too.
Go-ccasions are redefining travel in 2024 with spontaneous getaways celebrating life’s milestones. Discover how to attract travelers seeking unique, local experiences and social-worthy moments.
Tourism trails are a powerful way to highlight a destination’s top attractions, but not every idea is trail-worthy. A successful trail needs a clear purpose, a common theme, and a sizable audience. It should also be easy to navigate, tech-friendly, and meet state standards. Consulting with an experienced marketing agency ensures your trail is not only engaging but also strategically designed to attract and retain visitors. Ready to create a trail that drives results? Reach out to Dana Communications for expert guidance.
Solo travel is on the rise, with more people seeking independent adventures for personal growth, relaxation, and unique experiences. The average solo traveler is typically 47 years old, with a significant portion being women who prefer destinations like Europe. To attract these travelers, destinations should highlight niche accommodations, immersive local experiences, and safety features to ensure a welcoming and enriching visit.
The culinary travel scene is sizzling in 2024, with travelers hungry for authentic, local flavors and experiences. New Orleans, with its Creole zest, and New Jersey, a hotspot for diverse culinary delights, are topping foodie travel lists. For destinations looking to spice up their appeal to gastronomes, Dana Communications offers expert marketing to plate your city’s unique tastes to the world.
Sustainability has been shaping society for quite some time now, and we’re seeing examples of it incorporated into wellness and hospitality more and more each year. Millennials, the generation that travels most frequently, have made it clear that they are willing to pay more for items and services that carry a lighter carbon footprint, while approximately […]
Transform your travel blog with 11 essential tips, from vibrant storytelling and relatable language to striking visuals and practical information. Balancing authenticity with a unique writing style, keep it short and snappy at 500-750 words, and remember, persistence pays off for a truly great blog. Connect with tourism marketing experts at Dana Communications for additional insights into maximizing your blog’s impact.