First thing’s first. We’re going to lay out how buyer personas differ from target markets. Look at it this way: If we rounded up all of Greater New York City’s 35- to 54-year-old college educated, married men earning $100,000 to $150,000, do you think every one of them would share the same interests, dreams, attitudes […]
Millennials have to be THE most coveted target audience for marketers these days. That’s why, if you run events, we have great news. Study after study has proven that this generation overwhelmingly values experiences over possessions, so marketing events to millennials is a winning strategy based on solid research. Let’s break it down… Who they […]
At an estimated $32.97 billion in ad revenues for 20161, it’s safe to say that social media marketing is serious business. And the travel industry is increasingly getting on board—last year, 46% of travel brands advertised on social media, a full 12.1% increase over 2015. Why? According to eMarketer, these brands report that social media […]
Whether you call it the sharing, collaborative or even gig economy, this tech-driven business model centered on peer-to-peer transactions for resources is undeniably on the rise—its number of $1 billion+ companies has almost doubled annually since 2012, according to VentureBeat. And travel is, hands down, one of the most affected industries. So we’re taking you […]
Remember the first time you saw your brand’s Facebook ad or promoted Tweet? You probably thought to yourself, “This is the future of advertising.” But the digital world moves faster than the speed of the Internet, so there’s already a 2.0 version of social media marketing. Say hello to social media storytelling. Not simply content […]
In today’s immediate gratification society, precious few customers are willing to dial a phone and sit patiently listening to hold music in their quest for help. Or obediently push buttons throughout a series of recorded prompts in search of answers. If your business hasn’t already engaged in social media customer service (A.K.A. social customer service), […]
Loyal followers of this blog may remember that we offered some handy corporate social responsibility strategies two years ago. But it’s a topic that bears repeating. In fact, we can’t stress the importance of corporate social responsibility (CSR) enough. Here are just a few reasons why you should institute your own program (plus some shining […]
If you’re in the early planning stages of opening a new hotel, you’re very likely mired in a trillion tiny—yet critical—details and complications. The inherent red tape in attaining permits. The like-clockwork construction delays. The time-consuming search for a staff that can fulfill your vision. So it would be no surprise if the whole “heads […]