The past two years have taken the travel sector on a wild ride—from brutal decimation in 2020 to the renaissance of the road trip in 2021 to the growing, but guarded, optimism of today. Most experts predict that the industry will not fully recover (read: achieve 2019 levels) until 2024. So we’re exploring where that […]
Solo travel is nothing new. In fact, we’ve been blogging about it since 2017. But each year unveils fresh insights about this lucrative niche market—so we’re unpacking the 2022 trends inside the still-going-strong solo travel trend. All The Single Ladies By single, we’re not (necessarily) referencing relationship status. These on-their-own female sojourners may have a […]
If you’re only going to read a single trends blog this month, make sure it’s this one. Because we’re not just listing our educated prognostications—we’re deconstructing the five 2022 travel trends resorts and destinations should act on right now… Responsible Roaming More than ever before, today’s travelers are conscious about their impact on a destination […]
According to ReportLinker, the mobile gaming industry is projected to experience explosive growth, reaching a colossal $153.5 billion worldwide by 2027. We get it, because we all know someone (perhaps our kids, our significant others—or even ourselves?) glued to their smartphone looking to advance just…one…more…LEVEL! There’s definite appeal in the challenge of these mobile apps—and […]
With both industry and mainstream media widely reporting on revenge travel, DMOs, CVBs, accommodations providers and tour operators across the country and around the globe are looking to tap into this mindset. Keep reading for our insights on how to leverage the revenge travel trend and boost your bottom line. Vacationing with a vengeance While […]
When 2018 drew to a close, Expedia proclaimed it “The Year of the Secondary City.” Late the following year, Booking.com predicted “the rise of the second-city traveler” as a top trend for 2020. Then the pandemic hit and tourism everywhere evaporated. As COVID-19 cases decline, vaccinations ramp up and travel restrictions are lifted worldwide, we […]
As traveler confidence expands and contracts, mirroring the volatile trajectory of the pandemic, the hospitality and tourism industries must make building traveler trust an ongoing priority. SiteMinder’s data-driven Five Stages of the Hotel Booking Reset captures this reality perfectly. Confronting Concerns Before answering how to build traveler trust, it is critical to identify what the […]
With historically low occupancy levels—among data compiled by the American Hotel & Lodging Association, it was found that eight out of ten rooms stand empty—2020 is going in the books as hospitality’s worst year ever. This stark reality has many properties scrambling to recuperate lost revenue through knee-jerk discounting. Unfortunately, this short-sighted approach only provides […]
At Dana, we have long been passionate advocates of brand touchpoints—the places where your brand comes in direct contact with your customer—to create a holistic experience at every phase in their journey. Touchpoint planning is about connecting the dots and designing a strong brand identity. For hospitality brands, this exercise has our team comb through […]
Even as state and local governments begin easing stay at home orders and businesses start reopening under guidelines designed to protect public health, there is an important (and conflicted) stakeholder to consider: your customer. After months of practicing social distancing and other necessary behavioral and lifestyle changes for the greater good, there are two opposing […]