Augmented ads use a digital technology known as augmented reality (AR) which changes a person’s perception of their surroundings when viewed through a device like a smartphone or tablet. Think of augmented reality as the cousin of virtual reality, however, the latter replaces one’s actual environment, whereas AR merely enhances it.
At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. In this way, the act of pampering oneself benefits the greater community. And this makes everyone feel great.