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Hospitality

Creating Authentic Connections Between Travelers and Your Community

Ashley Kovacs | Hospitality | May 24, 2022

Now, perhaps more than ever before, your visitors are steering clear of cookie-cutter trips. Rather than simply being tourists who tread the beaten path, they’re increasingly demanding to be travelers and to enjoy authentic, experiential opportunities to interact with their destinations and the locals. Even when on the move, wherever they roam, they seek ways […]

Bigger Isn’t Always Better: A Guide To Micro-Influencers

Ashley Kovacs | Social Media | May 10, 2022

Influencers were once the go-to for brand endorsements—consumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as celebrities in their own right, and consumers aren’t responding the same way as they used to. Enter micro-influencers. There’s some debate about the follower count for […]

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