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Archives

Monthly Archive for: "January, 2012"
Breaking Down Brand Barriers
By Tracy Stottler
In Advertising
Posted January 26, 2012

Breaking Down Brand Barriers

Every great brand has a personality. And like a real person, a brand builds relationships based on its characteristics and reputation. That is why defining the elements of your brand is [...]

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Cover Your Bases
By Ashley Kovacs
In Advertising
Posted January 19, 2012

Cover Your Bases

I was once compared to a baseball umpire. As a professional proofreader, it’s my job to make the calls on the rules of language and accuracy. When I do my job right, no one notices. But if I make [...]

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Will Twitter Brand Pages Take Off?
By Mark D’Amico
In Social Media
Posted January 12, 2012

Will Twitter Brand Pages Take Off?

Sure, Twitter attracts Justin Bieber and Lady Gaga fans in hordes (16+ and 17+ million followers respectively), as well as last-minute deal hunters (think JetBlue Cheeps). But can the [...]

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Google PPC – Using Ad Extensions
By Ashley Kovacs
In Search
Posted January 10, 2012

Google PPC – Using Ad Extensions

About a year ago, Google introduced a new AdWords advertising feature called Ad Extensions, which provides space for pay-per-click advertisers to include up to four links to their websites, [...]

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