TOURISM IS JUST A PART OF THE PICTURE

The more visitors you attract, the more tourism dollars they will spend, right? Yes, but not so fast. To get the most impact for your tourism budget, find the synergy between destination marketing efforts and economic development. That’s Dana’s advice. Our strategies offer more than pretty images and catchy slogans to entice visitors to your destination. We believe tourism marketing is only part of the picture, and it’s just as important to paint a positive outlook for local citizens and the corporate community.