Columbia University selected Dana Communications to create a campaign for Faculty House, a historic meetings and events facility located on the Ivy League school’s New York City campus.
Currently undergoing its first full-scale restoration since its construction in 1923, Faculty House is a social and intellectual hub for the Columbia community and a meetings and events venue for patrons outside of the university. When it reopens in September, the modernized campus treasure will become a premier Upper West Side setting for an array of functions, featuring multi-use, year-round dining, catering and conference facilities. Faculty House will present exceptional global cuisine and thoughtful service at a world-class level.
Dana is providing advertising and promotional strategies as well as consultative services covering all of the Faculty House’s offerings, for the pre-launch and post-opening phases and for internal and external markets.
The agency will perform competitive research and analysis, recommend positioning, develop brand identity to be used across all marketing, execute new creative concepts and provide media management. The campaign will comprise website design, search engine optimization, social networking and online advertising, in addition to more traditional advertising such as print ads and collateral.