It’s no secret that there’s been much to-do about the ways in which businesses have left a larger-than-life footprint on the environment, especially in the travel and tourism industry. Consumers have noticed, and according to recent research*, they are making their buying decisions accordingly: 90% of Americans state that companies should be mindful not only […]
According to the American Society of Travel Agents (ASTA), the U.S. travel agency industry is comprised of nearly 10,000 firms operating in 15,000 locations—and all represent highly motivated, extremely interested buyers. Here are some important facts and trends to remember about this valuable partner as you develop your marketing plans for 2012: 1. Travel agents […]
With the meetings industry on the rebound, it’s a good time to make your pitch for a bigger meetings budget. Once your budget gets the go-ahead, use Dana’s red-hot meeting trends as a starting point for spending it wisely. Green Is Not Just a Buzzword. Environmentally conscious meeting management is gaining importance, and clients will […]
lux·u·ry (n.) 1. Something inessential but conducive to pleasure and comfort. 2. Something expensive or hard to obtain. 3. Sumptuous living or surroundings. Consumers’ pennies and purses are kept under tight lock and key these days—which is why, for the moment, the dictionary definition of “luxury” is unlikely to draw a good consumer response and, […]