When 2018 drew to a close, Expedia proclaimed it “The Year of the Secondary City.” Late the following year, Booking.com predicted “the rise of the second-city traveler” as a top trend for 2020. Then the pandemic hit and tourism everywhere evaporated. As COVID-19 cases decline, vaccinations ramp up and travel restrictions are lifted worldwide, we […]
COVID-19 has caused an unprecedented shift in industries all over the world—and one of the hardest hit is travel and hospitality. With travel bans, flight cancellations, property closures and more, the industry has been forced to improvise and lean in to the new normal (at least for now—things will get back on track). One of […]
With occupancy rates consistently exceeding 100% (you read that right—100%), the cruise industry is the fastest-growing category in the leisure travel market. According to The Florida-Caribbean Cruise Association (FCCA), the industry’s total economic impact in 2016 was $126 billion and it employed 1 million people. What’s more, the Cruise Lines International Association (CLIA) reports that […]
From intrepid millennial travelers eager to explore the world to savvy senior travelers checking off their bucket lists, solo travel is on the rise. According to statistics and trends curated by Solo Traveler, roughly one in four travelers said they would travel solo in 2018. This stat is corroborated by Travel Agent Central, which notes […]
It’s 2018. The question is no longer, “Should I incorporate social media in my tourism marketing?” We’re even beyond why you should (although we will go over that). The question is more about what you should be putting out there and where it should live to deliver results. So, whether you’re new to crafting a […]
From our Luxury Travel Market Segmentation blog post, you already know that this sector is expected to reach $1.154 trillion in worldwide revenues by 2022. This time around, we’re exploring the luxury travel industry trends fueling this exponential growth and reporting on the seven you need to know right now… Trend 1: Luxury for good […]
Consider it official: Vacation planning for the year is now in full swing. Wherever these travels whisk you, your fellow wanderers, your customers or your business efforts, consider the importance of participating in sustainable tourism. So, what does that term mean, and why should you care? Let’s shed some light on this mission, as well […]
In a recent industry forecast, Allied Market Research reported that the luxury travel market is expected to reach $1.154 trillion in worldwide revenues by 2022. If you’re responsible for marketing a Forbes 5-Star resort, high-end tourism destination or other premium travel or hospitality brand, it’s critical to identify the target market segments that are fueling […]
Ready to really maximize your budget—and cover the most territory with it? Co-op marketing programs yield remarkable bang for your buck. Co-op marketing provides a method for advertisers to reach their target markets via complementary partnerships with other companies and organizations. By designating space for your partner, you can also divvy up the cost, resources […]
While some might claim that all travel could be called experiential, you’ll know the difference when you live it. Prefer the road not taken to the beaten path? Go for local gastronomy over the same old, global-chain grub? An adventurer, rather than (the horror!) a “tourist?” You just discovered experiential travel. Experiential travel, also known […]