Several of us recently returned from our seventh annual trip to see Dana’s client, IMEX America. There, we reunited with their Brighton, England-based team and once again immersed ourselves in this global phenomenon. For the past 14 years, IMEX has been a successful meetings, events and incentive travel trade show in Frankfurt, Germany. In 2011, […]
As the shock, joy or horror—take your pick—of the election begins to fade, and America settles (or struggles) into its new “normal,” there’s one thing on which we can all agree. These days, the denizens of these glorious states don’t seem so very united. Not in spirit, anyway. But there is good news for everyone, […]
The Dana crew recently returned from IMEX America 2015, the show’s milestone 5th edition. First-timers and half-decade veterans alike were awestruck by the exhilarating pace and colorful pageantry of this colossal production that truly illuminates the Vegas Strip. In 2011, the IMEX team first introduced the original format used for IMEX in Frankfurt, Germany to […]
“We want our guests to gain five pounds when they spend a week with us at a meeting.” In 2004, a general manager of a popular resort said this to me as I was touring his property. We were standing in front of the luncheon buffet, which was so loaded with high-calorie goodies that it […]
Consumer expectations are constantly evolving as they encounter newer and more novel technology services in their day-to-day life. For example, hotel guests now expect there to be free Wi-Fi in their room, rather than it being an added-on service. In particular, mobile devices have become an indispensable part of an individual’s life. From shopping to […]
At Dana Communications, we follow the meetings industry closely, as many of our clients rely on meetings business to generate revenue and enhance their bottom line. In partnering with resorts, hotels and conference centers, it is important for us to know what is happening in the marketplace, so we can create marketing communications activities that […]
Dana enjoys a strong track record in meeting and conference marketing, from our long relationship with the International Association of Conference Centers (IACC) to our recent work with IMEX America and Starwood Hotels & Resorts. In fact, our President, Bob Prewitt, is the recipient of IACC’s highest honor: the Mel Hosansky Award for Distinguished Service […]
The buzz about hybrid meetings is that they’re mixing things up—in a good way. Combining online, streaming components with the ever-important face-to-face element, planners of meeting events can foster greater attendee engagement and achieve more successful and wider-reaching results. According to a recent research project supported by Sonic Foundry and the Meeting Professionals International Foundation […]
How do you know a good trade show? They’re easy to spot. Sellers sell. Buyers buy. But these days—in a tough economy and with associated costs mounting—such success must be certain before either will even attend. Once there, swinging business and a high ROI are far from guaranteed. That’s why we’re champions of hosted buyer […]