For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel […]
Even as state and local governments begin easing stay at home orders and businesses start reopening under guidelines designed to protect public health, there is an important (and conflicted) stakeholder to consider: your customer. After months of practicing social distancing and other necessary behavioral and lifestyle changes for the greater good, there are two opposing […]
We would be hard-pressed to think of a situation that impacts the travel and hospitality industry as much as the novel coronavirus (COVID-19). As we all face these uncertain times—with news updates changing by the minute—it’s imperative to create a safe, calm environment for employees and customers. Here are some things to think about…right now. […]
According to the 2019 Global Meetings and Events Forecast, produced by American Express Global Business Travel, planners and hoteliers headed into the year with a positive POV of the market. It’s a continuation of about the last four years, when we’ve been seeing incremental growth where we witnessed a decline only a decade ago. In […]
We’re back again with the next edition of our trade show blog series, so you can make the most of your experience at the upcoming IMEX America trade show for the incentive travel, meetings and events industry (we’ll be there too!), or anywhere else you’re exhibiting. If you haven’t already, check out our über-useful blogs, […]
Lately here at Dana, we’ve had trade shows on the brain. Returning to Las Vegas very soon is our client IMEX America, the country’s biggest global incentive travel, meetings and events industry trade show. We’ve been quite busy cranking out the final pieces of their 2019 trade show marketing campaign. And, it seems like only […]
Having recently returned from IMEX in Frankfurt, and being just a few months away from IMEX America, the Dana team has been pretty focused on both editions of this global incentive travel, meetings and events industry trade show. Though on our ninth year with this client, each time we find ourselves deeply impressed by the […]
Right on the silky, sparkly heels of holiday marriage proposal season, the peak wedding planning rush is now upon us. Many times, that first big step down the aisle begins with a starry-eyed search for the perfect wedding setting. Here at Dana, we’ve provided our marketing strategies for local wedding venues and popular destination wedding […]
If you’re in the hospitality biz, you know that food and beverage operations can really drive profits. From indie boutiques to international chains, many hotels and resorts report that it can claim up to the biggest share of overall revenue. So, are you getting your fill of hotel food and beverage revenue? We’ll examine the […]
Ready to really maximize your budget—and cover the most territory with it? Co-op marketing programs yield remarkable bang for your buck. Co-op marketing provides a method for advertisers to reach their target markets via complementary partnerships with other companies and organizations. By designating space for your partner, you can also divvy up the cost, resources […]