Growing a Trade Show Into a Can’t-Miss Sensation

The Journey

Since 2004, IMEX has been a must-do experience in Frankfurt, Germany.In 2011, the UK-based IMEX Group tapped Dana to launch IMEX America—its US counterpart—as a showcase for the biggest industry market in the world. We needed to introduce how this important opportunity would bring buyers and global sellers together and be incredibly impactful to their bottom lines and professional futures.

the results
6088
participant growth
3500
exhibitors from 150 countries
74000
business appointments

The Destination

Dana exceeded every goal for the inaugural IMEX America and continues to provide successful marketing solutions for what’s become the country’s largest trade show for the incentive travel, meetings and events industry. For this ever-expanding powerhouse, we craft evolving campaigns that bolster attendance, exhibitor space bookings, at-show appointments and overall sales, as well as secure trade media placements from numerous partners at no hard cost.