Media Planner and Buyer

Dana Communications is looking for an experienced Media Planner and Buyer to join our team in the Princeton NJ office.

The Media Planner/Buyer works closely with our Account, Traffic and Creative Teams to plan and execute media plans that grow brands and drive conversion. A solid understanding of media strategy, planning, buying, analytics and post-buy analysis is required.

Competitive salary based on experience and a solid benefits package.


  • 3-5 years media experience
  • excellent research skills
  • the ability to recognize opportunities
  • confidence negotiating
  • good team and interpersonal skills
  • interest in media and people’s motivations


  • meeting with clients to understand goals and target audiences
  • analyzing and researching purchase behavior and media usage
  • developing contacts with media
  • advising the creative team and clients about the most effective media combination
  • considering timing of media activities, based upon usage patterns and seasonal factors
  • presenting media proposals to help clients to reach decisions about advertising plans
  • obtaining the best advertising rates that fit with the agreed media strategy
  • monitoring and presenting new options to clients
  • recommending adjusting media schedules in response to tracking and results
  • managing budgets and maintaining clear spend records
  • monitoring, optimizing and updating clients on the effectiveness of campaigns


  • media research
  • awareness of media trends
  • logical, resourceful and creative thinking
  • able to recognize good opportunities
  • rate negotiation
  • teamwork
  • interpreting and presenting data
  • persuasive and diplomatic presentations
  • deadline awareness, handle pressure
  • confident client interactions: telephone and face-to-face
  • Microsoft Office: Excel, Word, Powerpoint


  • genuine interest in travel, media, marketing, advertising and innovation
  • understand what motivates people to buy and the role media in this process
  • maintain an awareness of industry developments and media trends

To apply for this position contact Karen Paton.

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