The buzz about hybrid meetings is that they’re mixing things up—in a good way. Combining online, streaming components with the ever-important face-to-face element, planners of meeting events can foster greater attendee engagement and achieve more successful and wider-reaching results. According to a recent research project supported by Sonic Foundry and the Meeting Professionals International Foundation […]
As you might remember from our last blog, “Super Bowl XLVII and Effective Commercial Strategies”, your game plan and the decisions you make can be the deciding factor between a successful campaign and one that gets lost among the monotony of advertising clutter. At Dana, we approach every media plan with a series of simple, […]
When it comes to email design best practices, it is imperative that artists review their creative from the user’s point of view. Since emails load into inboxes from the top down, the content you want users to see first should be placed at the top of the email to grab their attention and inspire interaction. […]
As we escape the holiday months and reflect on the bombardment of advertising and branding in our culture, it is imperative to analyze what we have seen and come to an understanding of how the market lends itself to brand awareness. Against the heavy volume of advertisements in our inboxes, mailboxes and cable boxes, it […]
This past October, some of the Dana Communications team were fortunate to attend the VA-1 Virginia Tourism Summit, a can’t-miss opportunity for industry professionals presented by the Virginia Hospitality and Travel Association, the Virginia Association of Convention and Visitors Bureau and the Virginia Tourism Corporation. One after another, we enjoyed seminars led by speakers who […]
To understand the Outlook 2013 HTML email issues, one must first understand the shaky structure upon which it was initially built. Towards the end of 2006–beginning of 2007, Microsoft “de-revolutionized” the email marketing industry by releasing Outlook 2007. With its adoption of the MS Word rendering engine to display HTML emails (Outlook 2003 used Internet […]
It’s no secret that on-page content is only one part of producing a well-optimized hotel website. Search engines have long sought ways to determine the credibility of websites for ranking purposes. Linking has been—and still is—a very important part of the formula for determining search engine results. At the same time, enterprising SEOs have always […]
As the saying goes, “it IS better to give than to receive.” When done sincerely and consistently, the plentiful rewards far surpass that wonderful, warm-and-fuzzy joy you feel from acting philanthropic only every now and then. Gone are the days when writing a single check comprised an entire corporate social responsibility (CSR) program. Today, CSR […]
How the travel industry is getting involved in the largest shopping days of the year. For over 30 years, retailers have seen Black Friday bring in billions of dollars to their stores. To sweeten the pot, Cyber Monday, which originated in 2005, has added approximately $1 billion to the total spent over the unofficial kick-off […]
Need a way to welcome a new email subscriber to your brand? Does your brand have a “learning curve” the user will need to understand in order to interact with your products more effectively? Want to improve your customer relations and brand image? Perhaps it’s time to add an email welcome series into your communications […]