Conveying the true essence of a brand is not always easily accomplished through print alone. Sure, we can work to create the most compelling ad to make consumers want to pack their bags and jump on the next plane to that destination. But can they see the dramatic reveal of the ocean as you rise […]
In Part 1 of this series, Destination Wedding Trends 2013, we pondered the important questions regarding who destination wedding couples are, where they come from, where they go to tie the knot and the reasons why they roam. In Part 2 below, we’ll explore more about destination wedding marketing and how best to reach them. […]
Over the past 30 years, Dana has specialized in travel and tourism marketing, starting with conference centers, hotels and golf/spa resorts as primary clients. Our mission is to sell the lifestyle behind these purchases, knowing that we are not just selling a physical space, but the many ways in which that space is experienced. Beyond […]
Let’s face it, the cost of acquiring new customers is rising, and the budgets allocated to doing so are diminishing. In a buttoned-up market where consumers are becoming discerning frugalists, attracting new business is no small task. In fact, simply keeping your existing business has become an increasingly tall order. But as the price tag […]
“Will you love, honor and cherish…?” is the most momentous question brides and grooms ask themselves when they marry, but it’s far from the only one. As my new husband and I learned firsthand, slightly more than a million tiny to monumental decisions and demands comprise the entire wedding planning process. Recently, I shared a […]
HOPEWELL, New Jersey – March 28, 2013 — How do you add a certain je ne sais quoi to a Philadelphia-area destination? That’s what Chester County Conference and Visitors Bureau was seeking when the organization hired Dana Communications to rebrand Chester County’s Brandywine Valley. “The Brandywine Valley has such an elusive quality. We wanted to […]
Last week’s Red Hot Topic talked about the growing trend in agritourism. I’d like to follow up with a second helping on the subject: agritourism in the Garden State. As the agency for Greener New Jersey Productions and New Jersey Travel & Tourism, Dana is really digging into the agritourism movement. And it starts in […]
When we say agritourism is a “growing” market, we’re not just planting puns. Lately, agritourism has proven to be one of the most quickly emerging segments of the travel industry. “What is it?” you ask? Simple answer. Agriculture + Tourism = Agritourism. Whether a working farm, ranch or winery, it’s where the two meet. Agritourism […]
If you’re connected to social media, whether you realized it or not, you’ve likely seen someone post an Instagram photo. A startup launched in October 2010 and bought by Facebook in 2012 for $1 billion, Instagram’s popularity continues to soar, boasting over 100 million monthly active users and 40 million photos uploaded per day. Like […]
Given the tools and technologies available today, there has never been a better time to launch a high ROI-producing digital marketing campaign. Take a look at three of the top digital marketing strategies for success in 2013. Remarketing What it is: Remarketing is a form of advertising that targets users who have previously visited a […]