The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Daily, they’re on the phone with industry innovators and disruptors. When asked what has them most excited in the world of media right now, it’s really a blend of new tech and […]
Tourism trails are a powerful way to highlight a destination’s top attractions, but not every idea is trail-worthy. A successful trail needs a clear purpose, a common theme, and a sizable audience. It should also be easy to navigate, tech-friendly, and meet state standards. Consulting with an experienced marketing agency ensures your trail is not only engaging but also strategically designed to attract and retain visitors. Ready to create a trail that drives results? Reach out to Dana Communications for expert guidance.
Set-jetting, where travelers visit locations from their favorite movies and TV shows, is a growing trend. Destinations like Tunisia, Dyersville in Iowa, and Jackson in Georgia have successfully leveraged their filming locations to attract tourists. By tapping into the power of pop culture, these unlikely spots have become popular travel destinations, showcasing the strong influence of media on travel plans.
AI is transforming travel marketing by improving customer service through chatbots, enhancing real-time media monitoring, and enabling precise audience targeting. It streamlines influencer marketing and assists with content research, helping brands create more personalized and impactful campaigns. Partnering with AI-savvy experts ensures you stay ahead in this rapidly evolving landscape.
Climate change is reshaping the travel industry, with rising seas, extreme weather, and higher temperatures impacting popular destinations. Coastal erosion, wildfires, and melting glaciers threaten both tourism and natural habitats. Travelers are increasingly seeking eco-friendly options, favoring destinations committed to sustainability. As these environmental challenges grow, partnering with experts who understand the evolving landscape is key to navigating the future of travel.
Corporate Social Responsibility (CSR) initiatives are increasingly embraced by companies, drawing in employees, consumers, and investors. Resorts can enhance their appeal by offering customized volunteer opportunities, such as building bikes for kids, partnering with animal shelters, or organizing community cleanups. By aligning these altruistic experiences with their brand, resorts can create meaningful, impactful events that resonate with guests and benefit the community.
Solo travel is on the rise, with more people seeking independent adventures for personal growth, relaxation, and unique experiences. The average solo traveler is typically 47 years old, with a significant portion being women who prefer destinations like Europe. To attract these travelers, destinations should highlight niche accommodations, immersive local experiences, and safety features to ensure a welcoming and enriching visit.
E-newsletters are an effective way to connect with your audience, build brand affinity, and influence travel decisions. To maximize their impact, focus on crafting engaging subject lines, delivering relevant and personalized content, and ensuring mobile-friendly designs. Avoid overly salesy tones, excessive copy, and sending to non-opt-in recipients to maintain a positive and compliant communication strategy.
Finding the right influencer can make or break your brand’s visibility in a competitive market. Key factors include audience alignment, content authenticity, reputation, real engagement rates, and communication style. By asking the right questions and partnering with the right influencer, you can build trust, drive traffic, and achieve a high return on investment.
Capture the hearts of impromptu travelers with these top strategies for snagging spontaneous bookings. Dive into the digital domain where millennial globetrotters scroll and book with ease, from vibrant social media posts to enticing online deals. Offer irresistible perks, streamline your mobile experience, and let Dana Communications craft the perfect marketing approach to transform last-minute whims into memorable stays. Contact us to turn quick clicks into lasting impressions.