Dana’s team is always on the go, roving around the globe to cater to clients near and far—which provides the perfect POV for watching what’s happening in the incentive space. Every day, we see that people, more than ever, are seeking experiential rewards. And they’re willing to pay for them, as budgets continue to rise. […]
From intrepid millennial travelers eager to explore the world to savvy senior travelers checking off their bucket lists, solo travel is on the rise. According to statistics and trends curated by Solo Traveler, roughly one in four travelers said they would travel solo in 2018. This stat is corroborated by Travel Agent Central, which notes […]
It’s the first quarter of the year, so this is likely not the first “trends” blog post you’ve read. But, if you operate in the travel sector, it is an important one. Because we’re sharing five of the tourism marketing trends our agency will be bringing to our own clients in 2019. While they’re not […]
The eighth of Dana’s annual trips to Las Vegas for IMEX America recently concluded, and we’re still amazed, inspired and motivated by what we learned. As always, we were delighted to reunite with our clients, the Brighton, England-based IMEX Group team. We weren’t alone. More than 13,500 incentive travel, meetings and events colleagues from around […]
It’s 2018. The question is no longer, “Should I incorporate social media in my tourism marketing?” We’re even beyond why you should (although we will go over that). The question is more about what you should be putting out there and where it should live to deliver results. So, whether you’re new to crafting a […]
Generation Z is entering the workforce, and seeing as how they’re the largest generation to date, they’re poised to have a big impact on the professional world—especially the meetings industry. Born between 1996 and 2016—and currently making up more than a quarter of the population—this demographic has different priorities and expectations than those that came […]
Since 1983, when Holiday Inn and Marriott introduced theirs, both major chain and independent hotels alike have seen the value of implementing loyalty programs. Meant to entice guests to stay at a specific hotel or with a specific brand or group of properties repeatedly, they promise incentives—recognition, advantages and redeemable rewards—to return. Let’s face it, […]
The news that Marriot, Hilton and now IHG are cutting third-party meeting planner commissions from 10% to 7% has provoked quite a reaction within the industry in 2018. A new lobbying group for indie planners, Meeting Planners Unite, has taken off to tackle this and other issues. Disney has stated it will stand firm at […]
Decades before content marketing became an industry buzzword, Dana was pulling it off successfully for our roster of travel, hospitality and lifestyle clients. Our storytelling approach has always put the spotlight on compelling, meaningful messages so, as you can imagine, we have some thoughts about how to implement content marketing. (Spoiler alert: It’s not exactly […]
It’s been a few weeks since the global sensation ended, but I’m still coming down from the high that was IMEX 2018. What is IMEX, you say, and what makes it such an elevated experience? Dana has been working with the IMEX Group since 2011. That’s when they duplicated their wildly successful, worldwide exhibition for […]