Let’s start with the basics. Feng shui (pronounced fuhng shway and roughly translated to “the way of wind and water”) is an ancient Chinese philosophy centered on conscious occupation in spaces where we live, work and play. Feng shui looks at space design to encourage the unobstructed flow of the fundamental life force known as […]
For many destinations across the globe, the stars just align, literally. With eclipse chasing, celestial excursions and lunar events lighting up the travel calendar, 2025 promises to leave many travelers starstruck indeed. In the age of astrotourism, the sky’s the limit for destinations blessed with dark, clear skies, but savvy spots anywhere on the map […]
We’ve blogged often about high-end wanderlusters — you can re-read our post about luxury travel market segmentation here — but today we’re sharing top tips for budget travel trend marketing to bring the vast audience of value-minded vacationers to your location. Yes, even if you’re a bucket-list destination, Forbes Five Star resort or luxury hotel! […]
One of 2025’s hottest trends is pretty cool. So cool in fact, it has shifted the focus on summers spent vacationing in warm, tropical islands and sunny locales in southern Europe to less-crowded areas with more gentle temps like Canada, Iceland, Ireland, Scotland, Norway, Finland and Sweden. In the United States, top cool climate vacation spots include the Pacific Northwest and Alaska.
When someone celebrates their 100th birthday, people often ask, “What is your secret to a long and healthy life?” Because hitting centenarian status isn’t exactly typical — unless you live in a Blue Zone. So what is a Blue Zone, exactly? We’re glad you asked! Blue Zones, Defined These are geographic areas that boast some […]
Is travel destiny written in the stars? Many of today’s cosmic-minded globe-trotters think so. Astrological travel, also known as horoscope travel or zodiac travel, has emerged as a hot trend in 2025, especially among Millennials and Gen Zers focused on self-growth, discovery and unique life-affirming adventures. The trend isn’t just about whether you’re a Gemini, […]
In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But don’t be fooled: email marketing is not only alive, it’s thriving. For hoteliers, resort owners and destinations, email marketing remains one of the most powerful and cost-effective tools to engage guests, boost bookings […]
Dry tripping. Sober tourism. Dry travel. It goes by many names. But one thing is for sure. Low or no-alcohol lifestyles are on the rise. And as a result, traveling sans alcohol is a thing. A big thing. Especially among Millennials and Gen Zers who boast about the health (and monetary!) benefits it offers them. […]
Since 2000 B.C., when ancient Egyptians hung papyrus scrolls and painted signboards announcing goods for sale, traditional advertising methods have stepped up and got the job done, and they still do. But if you’re looking for a fun, unique way to draw attention to your destination, there’s nothing quite like giving your audience the opportunity […]
The travel industry is a big fan of fans. And with good reason. Tour tourism, often called music tourism or concert tourism, has been around for a long time. Still, recently the number of concert and festival-goers following their favorite artists across the country (and the globe!) has been off the charts. Ignited by the […]