Babymoon Getaways: A Guide for Resorts & Destinations

You might think to yourself, “there’s nothing sweeter than honeymoon bookings” because newlywed couples are willing to spend big to mark this milestone. But there’s another life-changing celebration on the travel and hospitality scene and it may be even more adorable — and profitable! As always, you can count on Dana to learn how to leverage this angle. Enter: The Babymoon.

What is a Babymoon?

Basically, it’s a pre-birth getaway for expecting parents. The idea is to escape from the everyday, rest and relax before welcoming a newborn into their lives. The most popular time to go on a babymoon is during the second trimester, after the potential of morning sickness in the first trimester passes and before the elevated risk of traveling in the third.

Perfect Babymoon Locations (and How to Be One!)

With their nearly endless list of amenities and offerings, resorts definitely top the list for babymooners. That’s not to say that your historic inn, boutique hotel or quaint B&B can’t be a perfect babymoon location too. You may just need to partner with local businesses and professionals (think: restaurants, massage therapists, fitness instructors, photographers, etc.) to bring the pampering these parents-to-be are craving. Below are some of our ideas on how to get these not-yet-sleep-deprived heads into your beds:

Create Babymoon Packages

By bundling accommodations with much-wanted perks, you take the guesswork out of booking. Babymoon spa packages that minimally include overnight stays with prenatal massage are a solid bet to attract this target market. But we encourage you to think bigger! Offer inclusions such as accommodation upgrades, dining credits, room service, welcome mocktails and late checkout.

Upsell Babymooners

Remember, these couples are considering this trip a last hurrah before their lives change forever. That understanding tends to loosen purse strings, so premium experiences are definitely on the table. Working with specialists in the area, you can offer prenatal personal training or personalized gift baskets that make an ideal keepsake of their babymoon.

Bonus Business: Hatchlorette Ideas

No, a hatchlorette party isn’t a new way of saying baby shower. Expectant parents still want Great Aunt Sharon to come celebrate with the family — and kick in with a generous gift for their newborn at a traditional shower. We have ideas to turn your property into the perfect host for friend-centric hatchlorette festivities:

• Spa Day: Offer an inclusive package that allows party guests to indulge in a spa treatment of their choosing (from a menu of pre-selected services) as well as plentiful time to unwind in relaxing lounge areas stocked with infused water, herbal teas and light and healthy fare. Consider including a take-home gift as a profitable package upgrade.
• Besties Brunch: Arrange for a private room or table set away from other diners in your on-site restaurant. Work with the party planner to craft a custom menu that highlights the guest of honor’s pregnancy cravings.
• Class-y Celebration: These are gatherings with a hands-on group session at their center. It could be instruction in prenatal yoga, painting canvases to be hung in the baby-to-be’s nursery or even a mocktail mixology demonstration.

Best Babymoon Destinations (and How to Rank as One!)

With their focus on the three Rs (romance, relaxation and recreation), the top honeymoon destinations also make some of the best babymoon destinations. Obvious choices include tourism hotspots like Hawaii, Mexico and the Caribbean. Locales steeped in nature and wellness including Sedona, Costa Rica, Big Sur and Bali. And charming cities such as Nashville, Charleston, Asheville, Carmel-by-the-Sea and New Orleans. Identify and actively promote your own location’s one-of-a-kind personality, culture and specific offerings that appeal to this audience to position it as a strong choice among unique babymoon destinations.

As the Hospitality Business Review 2025 Travel Marketing Agency of the Year and a Travel Weekly Magellan Awards Top 10 Agency, Dana boasts a 360-degree view of the industry — and knows what to expect when travelers are expecting. To learn more about how we can help you attract babymooners to your property or destination, contact Lynn Kaniper at 609.466.9187 ext. 117 or lkaniper@danacommunications.com today.