As state and local governments grapple with the complex struggle between protecting public health and rebooting their economies, hotel and resort operators also need to be preparing for the long, unmapped road ahead. Hospitality is, by definition, the welcoming of guests in a warm and generous manner—so properties have the monumental responsibility of making guests […]
With occupancy rates consistently exceeding 100% (you read that right—100%), the cruise industry is the fastest-growing category in the leisure travel market. According to The Florida-Caribbean Cruise Association (FCCA), the industry’s total economic impact in 2016 was $126 billion and it employed 1 million people. What’s more, the Cruise Lines International Association (CLIA) reports that […]
Unless you’ve been on a full-blown digital detox these past couple of months, you surely heard about the post that beat Kylie Jenner for the most likes on Instagram. When the @world_record_egg was hatched on January 4, Jenner had over 18 million likes on a photo of the influencer with her daughter. In just nine […]
It’s the first quarter of the year, so this is likely not the first “trends” blog post you’ve read. But, if you operate in the travel sector, it is an important one. Because we’re sharing five of the tourism marketing trends our agency will be bringing to our own clients in 2019. While they’re not […]
It’s 2018. The question is no longer, “Should I incorporate social media in my tourism marketing?” We’re even beyond why you should (although we will go over that). The question is more about what you should be putting out there and where it should live to deliver results. So, whether you’re new to crafting a […]
Decades before content marketing became an industry buzzword, Dana was pulling it off successfully for our roster of travel, hospitality and lifestyle clients. Our storytelling approach has always put the spotlight on compelling, meaningful messages so, as you can imagine, we have some thoughts about how to implement content marketing. (Spoiler alert: It’s not exactly […]
From our Luxury Travel Market Segmentation blog post, you already know that this sector is expected to reach $1.154 trillion in worldwide revenues by 2022. This time around, we’re exploring the luxury travel industry trends fueling this exponential growth and reporting on the seven you need to know right now… Trend 1: Luxury for good […]
Let’s face it: what guests want in a hotel depends largely on their purpose for traveling. A mommy planning a family vacation will consider a pool, kids’ club and chicken fingers on the menu “must-haves,” whereas that same woman taking a trip to close a deal for her company probably wants to steer far clear […]
In a recent industry forecast, Allied Market Research reported that the luxury travel market is expected to reach $1.154 trillion in worldwide revenues by 2022. If you’re responsible for marketing a Forbes 5-Star resort, high-end tourism destination or other premium travel or hospitality brand, it’s critical to identify the target market segments that are fueling […]
Every week of the year—in big cities and tiny communities around the country—there are an incredible number of food festivals ripe for the picking. You probably heard your fill about bacon festivals—but there are others that focus solely on Chile peppers, garlic, mushrooms, cheese and even whoopie pies—and still more that celebrate all foods. Don’t […]