From pro sports to packaged goods, brands have been taking a long, hard look at their identities and choosing to make a positive change. Now we’re unpacking how travel, tourism and hospitality brands are viewing themselves through the lens of social responsibility to identify wrongs – and make them right.
A Global Business Travel Association industry poll indicates a massive uptick in business trips for 2023, with 78% of travel managers and 85% of travel suppliers expecting higher or much higher numbers year-over-year. With slightly rusty skills likely to exacerbate these road warriors’ frustrations, we’ve unpacked three business traveler pain points — and eight solutions […]
As tourism and hospitality marketing experts, we keep our finger firmly on the pulse of accessibility for travelers. In addition to physical accommodations made at your destination or on your property, we recommend ensuring your digital presence is accessible. Just as climbing stairs is impossible for someone reliant on a wheelchair, navigating the internet can […]
When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl making an inspo board for her blowout bat mitzvah. The other is a 25-year-old woman planning the wedding of her […]
The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, […]
Over the last two-plus years, we’ve seen our world transformed in ways no one could ever imagine, triggering a personal reckoning. “What is most important to me? Do I feel fulfilled? What brings me joy?” Industry research (you can read about some here, here and here) has documented these powerful feelings and motivations, unveiling a […]
When developing a new brand (or rebranding an existing one), we always advise our clients, “You can’t be all things to all people.” Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — […]
As a reader of our blog, you know we can’t say enough about flexing a powerful brand. (Check out this post just for boutique hotels.) But your branding effort has to go deeper than just high visibility external branding—you need to think beyond your website, marketing communications and advertising campaign. So we’re sharing our top […]
For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel […]
The past two years have taken the travel sector on a wild ride—from brutal decimation in 2020 to the renaissance of the road trip in 2021 to the growing, but guarded, optimism of today. Most experts predict that the industry will not fully recover (read: achieve 2019 levels) until 2024. So we’re exploring where that […]