Let’s start with the basics. Feng shui (pronounced fuhng shway and roughly translated to “the way of wind and water”) is an ancient Chinese philosophy centered on conscious occupation in spaces where we live, work and play. Feng shui looks at space design to encourage the unobstructed flow of the fundamental life force known as […]
We’ve blogged often about high-end wanderlusters — you can re-read our post about luxury travel market segmentation here — but today we’re sharing top tips for budget travel trend marketing to bring the vast audience of value-minded vacationers to your location. Yes, even if you’re a bucket-list destination, Forbes Five Star resort or luxury hotel! […]
When someone celebrates their 100th birthday, people often ask, “What is your secret to a long and healthy life?” Because hitting centenarian status isn’t exactly typical — unless you live in a Blue Zone. So what is a Blue Zone, exactly? We’re glad you asked! Blue Zones, Defined These are geographic areas that boast some […]
Attract today’s work-from-anywhere travelers with hybrid hospitality spaces that blend productivity and play. From co-working lounges and extended-stay perks to community events and wellness amenities, discover how your destination can become the ultimate hub for digital nomads seeking inspiration and connection.
**Stay Ahead of 2025 Travel Trends**
From regenerative tourism to tech-driven escapes, the 2025 travel landscape is brimming with possibilities. Discover who’s leading the way, from eco-conscious destinations to digital nomad havens, and learn actionable tips to deliver on these trends. Ready to captivate your audience and keep pace with their evolving needs? Dana Communications is here to help you stay one step ahead.
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Daily, they’re on the phone with industry innovators and disruptors. When asked what has them most excited in the world of media right now, it’s really a blend of new tech and […]
Set-jetting, where travelers visit locations from their favorite movies and TV shows, is a growing trend. Destinations like Tunisia, Dyersville in Iowa, and Jackson in Georgia have successfully leveraged their filming locations to attract tourists. By tapping into the power of pop culture, these unlikely spots have become popular travel destinations, showcasing the strong influence of media on travel plans.
AI is transforming travel marketing by improving customer service through chatbots, enhancing real-time media monitoring, and enabling precise audience targeting. It streamlines influencer marketing and assists with content research, helping brands create more personalized and impactful campaigns. Partnering with AI-savvy experts ensures you stay ahead in this rapidly evolving landscape.
Climate change is reshaping the travel industry, with rising seas, extreme weather, and higher temperatures impacting popular destinations. Coastal erosion, wildfires, and melting glaciers threaten both tourism and natural habitats. Travelers are increasingly seeking eco-friendly options, favoring destinations committed to sustainability. As these environmental challenges grow, partnering with experts who understand the evolving landscape is key to navigating the future of travel.
Corporate Social Responsibility (CSR) initiatives are increasingly embraced by companies, drawing in employees, consumers, and investors. Resorts can enhance their appeal by offering customized volunteer opportunities, such as building bikes for kids, partnering with animal shelters, or organizing community cleanups. By aligning these altruistic experiences with their brand, resorts can create meaningful, impactful events that resonate with guests and benefit the community.