The Astrological Travel Trend — Give Your Guests a Sign

Is travel destiny written in the stars? Many of today’s cosmic-minded globe-trotters think so. Astrological travel, also known as horoscope travel or zodiac travel, has emerged as a hot trend in 2025, especially among Millennials and Gen Zers focused on self-growth, discovery and unique life-affirming adventures.

The trend isn’t just about whether you’re a Gemini, Scorpio or Taurus. For these travelers, it’s about self-identity and seeking a deeper understanding of what makes them tick. A way of embarking on the travel destiny they were born to follow. Whether it’s going places they will connect with, venturing into adventures that will inspire them or experiencing moments that will give them the clarity they crave.  Here are some ways your destination can keep this growing niche in your orbit by giving your guests a sign, of the zodiac.

Astrology-themed itineraries

Offer activities with options that speak to each of the zodiac signs. For comfort-loving Cancers, known as sentimental, intuitive and deeply connected to water and homey spaces, this could mean moonlit wellness walks, herbal tea ceremonies or nurturing spa treatments. For Scorpios, on the other hand, known for their intensity, passion and adventurous spirit, stone massages or cliffside hikes may be a better fit.

Zodiac Cocktails and Dining Experiences

Constellation-inspired cocktails, sign-focused sips and astro-themed dinners enjoyed under a starlit sky will make guests feel personally seen and celebrated in a fun, cosmic way. Think a martini with a flavor profile that’s perfectly balanced to match Libra’s harmonious, charming disposition. Or a bold, spicy cocktail that plays off Sagittarius’ optimistic spirit and fiery enthusiasm.

Curated Cosmic Connections

If there is a stargazing, lunar, full moon or other celestial happening or some other type of localized astrology events nearby, let your guests know about them. Travelers interested in astrology travel are usually open to any stellar opportunity to gain a deeper connection with nature and the stars.

Astrocartography Adventures

Astrocartography is a way of mapping how the planets’ positions at your birth intersect with locations around the world. It shows which places might bring your good energy, romance or special opportunities based on your personal astrology. Mini birth-chart readings given by an astrologer add a special touch that goes beyond typical hospitality to make a zodiac-traveler’s trip even more memorable. At Kilolani Spa at Grand Wailea in Hawaii, wellness rituals include soul-soothing services, personalized astrology and natal (birth) chart readings.

Remember Retrograde

Cosmically speaking, Mercury is the planet that rules travel, communications and technology. According to astrology, during times of retrograde, when Mercury appears to be orbiting backwards, mishaps, lost items, delays and technical glitches often arise. For astro-travelers, a retrograde package that offers a calming respite during this chaotic time is a welcome delight. Take a tip from The Foundry Hotel in Asheville, which offers a Retrograde Renewal experience at a discounted rate including sound healing and chakra-balancing yoga to help bolster peace and clarity.

Keep Elemental Experiences in Your Orbit

Each zodiac sign is tied to one of four classical elements, which describe core personality styles and energies: fire, earth, air and water. Offering a variety of element-aligned experiences tied to these different zodiac elements can make a big impression. Grounding spa treatments and herbal wraps for earth signs, beach meditation for water signs, etc.

Make it Stellar

Of course, the ways to cater to the cosmic-conscious traveler are as endless as the solar system itself. Zodiac-inspired décor, leaning into an astrology platform, daily horoscopes, signature sign-aligned scents, the list goes on and on. However you choose to incorporate this top travel trend, the ultimate goal is to give your guests a stellar experience they’ll remember.

Find out what’s in the stars for your destination with Dana Communications. Celebrating 45 years in the travel and tourism arena and named 2025 Travel Marketing Agency of the Year by Hospitality Business Review, we have the know-how that will leave your audience starstruck. Let’s talk tourism. Contact Lynn Kaniper at 609.466.9187 ext. 117.