Hospitality

Pay It Forward: Offering CSR Opportunities at Your Resort

Colleen Miele | Marketing |

Corporate Social Responsibility (CSR) initiatives are increasingly embraced by companies, drawing in employees, consumers, and investors. Resorts can enhance their appeal by offering customized volunteer opportunities, such as building bikes for kids, partnering with animal shelters, or organizing community cleanups. By aligning these altruistic experiences with their brand, resorts can create meaningful, impactful events that resonate with guests and benefit the community.

Adding Up the Minus-One Traveler

Gina Hagan | Tourism |

Solo travel is on the rise, with more people seeking independent adventures for personal growth, relaxation, and unique experiences. The average solo traveler is typically 47 years old, with a significant portion being women who prefer destinations like Europe. To attract these travelers, destinations should highlight niche accommodations, immersive local experiences, and safety features to ensure a welcoming and enriching visit.

E-Newsletter Dos and Don’ts

Colleen Miele | Email Marketing |

E-newsletters are an effective way to connect with your audience, build brand affinity, and influence travel decisions. To maximize their impact, focus on crafting engaging subject lines, delivering relevant and personalized content, and ensuring mobile-friendly designs. Avoid overly salesy tones, excessive copy, and sending to non-opt-in recipients to maintain a positive and compliant communication strategy.