December 2023 | Dana Communications

To TikTok or Not?

Colleen Miele | Social Media | December 19, 2023

TikTok isn’t just for dancing; it’s a game-changer for travel brands. Marketers leverage its charm with immersive content, defying age stereotypes. From captivating visuals to viral trends, TikTok’s video-centric nature fosters genuine engagement. Success demands agility, but the rewards are unparalleled. Thrive in the unexpected—TikTok is rewriting the rules for travel marketing.

Event-ful Travel: 5 Winning Ways to Get Event-Goer Heads in Beds

Colleen Miele | Hospitality | December 5, 2023

Did you know that Coachella 2023 lured over half a million music fans into the California desert? And, earlier this year, SXSW drew nearly 350,000 participants to Lone Star’s capital city? The thought of all those room nights is a hotelier’s dream come true. But, even if your property isn’t located in Indio or Austin, […]