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Marketing

The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Colleen Miele | Marketing | April 25, 2022

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel […]

How Hotels and Resorts Can Reduce Their Carbon Footprint

Ashley Kovacs | Hospitality | April 11, 2022

This past September, Marriott International announced its recommitment to climate stewardship, setting science-based emissions reduction targets with a long-term goal of reaching net-zero value chain greenhouse gas emissions by no later than 2050. While Marriott’s long list of initiatives is truly admirable and aspirational for many hospitality businesses, you don’t need to be the world’s […]

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