Several of us recently returned from our seventh annual trip to see Dana’s client, IMEX America. There, we reunited with their Brighton, England-based team and once again immersed ourselves in this global phenomenon. For the past 14 years, IMEX has been a successful meetings, events and incentive travel trade show in Frankfurt, Germany. In 2011, […]
Ready to really maximize your budget—and cover the most territory with it? Co-op marketing programs yield remarkable bang for your buck. Co-op marketing provides a method for advertisers to reach their target markets via complementary partnerships with other companies and organizations. By designating space for your partner, you can also divvy up the cost, resources […]
The tours and activities sector has grown to be the third largest segment of the travel industry after airfare and accommodations. As tour operators consolidate, hotels up their game as local experts with help from platforms like the new Arrivedo and big names like Viator.com change the competitive landscape, the marketing strategy for tour operators […]