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Monthly Archive for: "June, 2017"
Are You Catering to the Solo Travel Market?
By Westley Hackmann
In Marketing
Posted June 27, 2017

Are You Catering to the Solo Travel Market?

Believe that vacations are limited only to flocks of friends, families or attached couples? Think again. In its most recent Travel Intentions Study, Visa discovered that global solo travel is [...]

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The Benefits Of Buyer Personas
By Colleen Miele
In Segmentation
Posted June 13, 2017

The Benefits Of Buyer Personas

First thing’s first. We’re going to lay out how buyer personas differ from target markets. Look at it this way: If we rounded up all of Greater New York City’s 35- to [...]

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Emerging 2017 Trade Show Trends
By Shawn Kusenko
In Trade Shows, Trends
Posted June 8, 2017

Emerging 2017 Trade Show Trends

As the seasons start heating up, so do the year’s top industry events. Here at Dana, we’re already prepping for this October’s IMEX America! Our client since launching in Las [...]

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