Believe that vacations are limited only to flocks of friends, families or attached couples? Think again. In its most recent Travel Intentions Study, Visa discovered that global solo travel is following an upward trend, with 24% of people having journeyed on their own during their last leisure trip. Affluent solo travelers more than doubled to […]
First thing’s first. We’re going to lay out how buyer personas differ from target markets. Look at it this way: If we rounded up all of Greater New York City’s 35- to 54-year-old college educated, married men earning $100,000 to $150,000, do you think every one of them would share the same interests, dreams, attitudes […]
As the seasons start heating up, so do the year’s top industry events. Here at Dana, we’re already prepping for this October’s IMEX America! Our client since launching in Las Vegas seven years ago, it’s the biggest meetings industry trade show in the U.S., where every sector is represented. Watching a leader like this firsthand […]