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Marketing Hotels Through Social Media

Colleen Miele | Social Media | February 28, 2017November 12, 2018

At an estimated $32.97 billion in ad revenues for 20161, it’s safe to say that social media marketing is serious business. And the travel industry is increasingly getting on board—last year, 46% of travel brands advertised on social media, a full 12.1% increase over 2015. Why? According to eMarketer, these brands report that social media […]

Transforming Tourism: Experiential Travel Growth

Lynn Kaniper | Tourism | February 13, 2017March 15, 2019

While some might claim that all travel could be called experiential, you’ll know the difference when you live it. Prefer the road not taken to the beaten path? Go for local gastronomy over the same old, global-chain grub? An adventurer, rather than (the horror!) a “tourist?” You just discovered experiential travel. Experiential travel, also known […]

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