“We want our guests to gain five pounds when they spend a week with us at a meeting.” In 2004, a general manager of a popular resort said this to me as I was touring his property. We were standing in front of the luncheon buffet, which was so loaded with high-calorie goodies that it […]
Web developers and SEOs often lament the idea that Google is “only in it for the money.” While this is certainly true of most companies, it doesn’t change the fact that many of the changes pushed by Google are good—good for business, good for search results and good for Internet users. Most of all, these […]
A brand is more than a logo, a symbol or a tagline. Every great brand—whether a product or a service—is a living entity with a collection of perceptions and beliefs that reside in the hearts and minds of its customers. Like a person, a brand builds relationships based on its characteristics and reputation. Defining the […]