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Trends

Trending: Increase in International Travel

Lynn Kaniper | Trends | September 16, 2014November 12, 2018

$1.51 trillion in total sales. That’s how much money international travelers brought in to our country in 2013 (versus $1.46 trillion in 2012), according to the International Trade Administration’s Office of Travel and Tourism Industries (OTTI). If you’d like to take advantage of this increase in international travel, you first need to understand who’s coming, […]

Media, Branding and ROI

Karen Paton | | September 4, 2014June 7, 2015

As marketers, we want to measure everything. The growth of Google Analytics and other products has dramatically improved our ability to measure the value of traffic we’re driving to our websites. But analytics by nature favors clicks that are closest to the conversion. Last Click Attribution (LCA) is the process of assigning all of the […]

  • tourism
  • hospitality
  • lifestyle
  • golf
  • MEETINGS
  • travel trade

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