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Monthly Archive for: "February, 2013"
Benefits of Hybrid Meetings
By Lynn Kaniper
In MICE
Posted February 27, 2013

Benefits of Hybrid Meetings

The buzz about hybrid meetings is that they’re mixing things up—in a good way. Combining online, streaming components with the ever-important face-to-face element, planners of meeting events can [...]

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Essential Media Buying Questions
By Karen Paton
In Media
Posted February 19, 2013

Essential Media Buying Questions

As you might remember from our last blog, “Super Bowl XLVII and Effective Commercial Strategies”, your game plan and the decisions you make can be the deciding factor between a successful [...]

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Take a Top-Down Approach to Your Email Creative
By Mark D’Amico
In Email Marketing
Posted February 14, 2013

Take a Top-Down Approach to Your Email Creative

When it comes to email design best practices, it is imperative that artists review their creative from the user’s point of view. Since emails load into inboxes from the top down, the content you [...]

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Super Bowl XLVII and Effective Commercial Strategies
By Karen Paton
In Advertising
Posted February 12, 2013

Super Bowl XLVII and Effective Commercial Strategies

As we escape the holiday months and reflect on the bombardment of advertising and branding in our culture, it is imperative to analyze what we have seen and come to an understanding of how the [...]

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