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Hospitality

Your Guide to 2013 Tourism Trends

Lynn Kaniper | | January 29, 2013

This past October, some of the Dana Communications team were fortunate to attend the VA-1 Virginia Tourism Summit, a can’t-miss opportunity for industry professionals presented by the Virginia Hospitality and Travel Association, the Virginia Association of Convention and Visitors Bureau and the Virginia Tourism Corporation. One after another, we enjoyed seminars led by speakers who […]

Outlook 2013 HTML Email Issues

Lynn Kaniper | | January 23, 2013November 13, 2018

To understand the Outlook 2013 HTML email issues, one must first understand the shaky structure upon which it was initially built. Towards the end of 2006–beginning of 2007, Microsoft “de-revolutionized” the email marketing industry by releasing Outlook 2007. With its adoption of the MS Word rendering engine to display HTML emails (Outlook 2003 used Internet […]

Link Building for Hotels and Resorts

Lynn Kaniper | Search | January 8, 2013November 12, 2018

It’s no secret that on-page content is only one part of producing a well-optimized hotel website. Search engines have long sought ways to determine the credibility of websites for ranking purposes. Linking has been—and still is—a very important part of the formula for determining search engine results. At the same time, enterprising SEOs have always […]

Corporate Social Responsibility Strategies—Have a Heart, Market Smart

Liz Smith | | January 3, 2013November 8, 2018

As the saying goes, “it IS better to give than to receive.” When done sincerely and consistently, the plentiful rewards far surpass that wonderful, warm-and-fuzzy joy you feel from acting philanthropic only every now and then. Gone are the days when writing a single check comprised an entire corporate social responsibility (CSR) program. Today, CSR […]

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