December 2012 | Dana Communications

Black Friday, Cyber Monday—Not Just for Retail Anymore

Ashley Kovacs | | December 16, 2012June 8, 2015

How the travel industry is getting involved in the largest shopping days of the year. For over 30 years, retailers have seen Black Friday bring in billions of dollars to their stores. To sweeten the pot, Cyber Monday, which originated in 2005, has added approximately $1 billion to the total spent over the unofficial kick-off […]

Creating an Email Welcome Series

Lynn Kaniper | | December 4, 2012November 9, 2018

Need a way to welcome a new email subscriber to your brand? Does your brand have a “learning curve” the user will need to understand in order to interact with your products more effectively? Want to improve your customer relations and brand image? Perhaps it’s time to add an email welcome series into your communications […]