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Social Media

Measure ROI on Social Media

Liz Smith | | July 26, 2012May 11, 2017

In Marketing with Social Media, we broke down the basic ways you can produce a well-crafted social media campaign that results in the ultimate goal: skyrocketing revenue with no sign of stopping. Step #5: Verify Your ROI. Well, seven months later, and the same advice applies. It’s just business. Which means it does deserve closer scrutiny. […]

Mobilize Your Email Creative

Lynn Kaniper | | July 19, 2012November 12, 2018

Automatically Adapt Your Creative to the Mobile Screen Responsive email adjusts automatically to fit different screens. As the amount of folks who view their email on mobile devices is trending upwards from 10%, now’s the time to alter your email design and production strategy. Over the last few years, mobile devices have plagued email marketers […]

CSS3 Innovations—Funky Shapes and Animation

Liz Smith | | July 12, 2012May 11, 2017

Cascading Style Sheets. Nope, they aren’t spring-scented laundry implements for removing static cling from your wardrobe. Regularly referred to as CSS, it’s a long-established, behind-the-screen language used to code the look and formatting of web pages. Most recently, CSS3 has been boosting the power and flexibility of our websites, eye-catchingly visible in various browsers, more […]

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