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Sidestep Business Blogging Mistakes

Lynn Kaniper | | February 28, 2012June 10, 2015

A great blog brings attention to your business, wins new customers and creates a fan base for your brand. Whether you’re already blogging, or just thinking about getting started, avoid these five business blogging mistakes. Your blog will thrive, and readers will keep coming back for more. Mistake #1. Pushing too much product content Focus […]

Best Website Awarded to Westminster Hotel

Lynn Kaniper | | February 17, 2012

Dana Communications’ Web Development for Westminster Hotel Results in Global Recognition Hopewell, NJ, January 31, 2012 – Westminster Hotel in Livingston, NJ, was recently honored with the Best Website award at the WORLDHOTELS 2012 Global Annual Conference held on January 13-16 at the Royal Garden Hotel in London. Designed and developed by Dana Communications, WestminsterHotel.net […]

Cardinal Rules for Brand Perception Surveys

Sandy Welsh | | February 10, 2012June 18, 2015

Recently, in her post Breaking Down Brand Barriers, Tracy shared Dana’s principal philosophy. It bears repeating: “…like a real person, a brand builds relationships based on its characteristics and reputation…(it’s) a collection of perceptions and beliefs that live in the hearts and minds of your customers.” That got me thinking. When planning marketing strategies, it’s […]

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