In Dana News

For Immediate Release


SITE Names SoolNua and Dana Communications to Lead its Global Marketing

Pádraic Gilligan named Chief Marketing Officer

(Chicago, Illinois  25 January) Society for Incentive Travel Excellence (SITE) has teamed up with SoolNua Marketing and Dana Communications, two of the world’s leading communications agencies in the MICE sector, to lead its marketing on a global level. Pádraic Gilligan, Managing Partner at SoolNua, will serve as Chief Marketing Officer (CMO) for both SITE and the SITE Foundation.

SoolNua Marketing, the award-winning specialist agency owned by incentive industry veterans Gilligan and Patrick Delaney, provides strategy, marketing and training for destinations, hotels and venues. Previously, Gilligan and Delaney were incentive industry practitioners and created the Ovation Global DMC brand with offices at over 100 destinations around the world. Both also served as global presidents for SITE.

Commenting on the appointment, Patrick Delaney said, “Pádraic and I are truly honored to work with Dana Communications to enhance SITE’s brand and reputation on a global basis and, in particular, to highlight SITE’s indispensable role as the voice of the incentive travel industry. As former DMCs and planners we know the incalculable value of incentive travel to the corporations that plan them and the destinations that host them. We look forward to helping SITE tell this good news story.”

In business for over 38 years, Dana Communications is a leading hospitality and travel lifestyle-marketing agency boasting a client roster of world-class brands and destinations from all around the globe. Dana’s diverse collection of seasoned team members is led by Lynn Kaniper, president, who was named one of the Hospitality Sales & Marketing Association International (HSMAI) Top 25 Extraordinary Minds.

“The entire Dana team is thrilled to partner with SoolNua to aid SITE in achieving its marketing goals not only because it is an outstanding global association, but also because we share the same passionate belief that every incentive travel experience can—and should—be transformative,” said Kaniper.

Didier Scaillet, recently named new CEO for SITE and the Foundation commented, “I am thrilled to have the opportunity to work with Pádraicas CMO for SITE and the SITE Foundation. The combined team of SoolNua Marketing and Dana Communications, with Pádraic at the helm, will offer expertise, experience, passion and creativity that are unparalleled. They clearly emerged as the top choices from a rigorous, comprehensive and transparent selection process.”

About SITE:
SITE, the Society for Incentive Travel Excellence, is the only global organization dedicated to strengthening and supporting the incentive travel industry. We connect incentive travel to business results. For our members we provide professional development, certification and business connections. SITE members help companies maximize workforce output by creating and delivering incentive travel programs that inspire people to exceed expectations and transcend their goals. Our research proves the ROI for incentive travel, which is a powerful business tool that strengthens employee retention, improves performance and fosters a culture of thoughtful motivation and sustained success. Over the last 44 years, SITE has grown to nearly 2200 members in 84 countries with 29 local and regional chapters. Incentive travel is not a luxury — it’s a necessity.

We also fund and conduct research through the SITE Foundation, whose fundraising initiatives facilitate vital industry research, trend analysis, and educational program support for incentive travel professionals. Our multi-tiered approach builds awareness and strengthens the effectiveness of incentive travel. For more information, please visit

About SoolNua Marketing:

SoolNua Marketing, headquartered in Dublin, Ireland, is a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry.

About Dana Communications

Launched in 1979, Dana Communications is a well-known marketing partner within the MICE industry. The full-service agency is headquartered in Princeton, New Jersey, with satellite offices in New York City, North Carolina, Florida and Los Angeles.


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