In Dana News

Makena Beach & Golf Resort in Hawaii has selected Dana Communications as its agency of record for branding and marketing its leisure, golf and events business. The Resort, which recently became part of the Benchmark Hospitality International portfolio, is a sister property of the famed Turtle Bay Resort on neighboring Oahu, Hawaii.

Makena Beach & Golf Resort, a scenic 1800-acre ocean-front destination located on the southern shore of Maui, features 310 ocean view rooms and suites, several restaurants and cafés, a weekly luau celebration and venues for special events. Resort recreation includes an 18-hole Robert Trent Jones, Jr. golf course and a Peter Burwash Tennis Center. Surrounded by abundant natural beauty, the Resort also features extensive activities such as snorkeling, catamaran trips, kayak eco-tours, outrigger canoe adventures and seasonal whale watching.

Dana is establishing a cohesive branding strategy to reposition and promote Makena Beach & Golf Resort for vacations, meetings, weddings and special events. This strategy will encompass marketing consultation and planning, e-marketing and website support, advertising and graphic design, as well as media planning and placement. Dana Communications is a leading hospitality and travel lifestyle marketing agency currently celebrating its 30th anniversary. Dana has offices in New York City, Princeton, NJ, the Carolinas and San Francisco, CA.

For more information about Dana Communications, please contact Lynn Kaniper at 609.46.9187 ext. 117.


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